GGR252H1: Marketing Geography

Fixed Credit Value
0.50
Hours
24L/4T
Description

Geography matters in the success of both public and private sector organizations. Using mostly retail examples contemporary location problems are addressed. The geographies of demand and supply are analyzed and trade area and site selection techniques are applied. The relevance of the planning context and utility of geovisualization techniques such as GIS are also briefly considered.

Exclusion
Total AUs
27.60