Complementary Studies elective

Entrepreneurship is the practice of identifying, creating, and capturing value – whether by launching a new venture or driving innovation within an existing organization. Engineering students will be introduced to the entrepreneurial mindset and toolkit through a structured, practical, and experience-based approach. Students will explore every stage of the entrepreneurial journey, from identifying unmet needs and designing value propositions to building business models, pitching ideas, and understanding the real-world mechanics of marketing, sales, finance, and leadership.

Topics include:
• Value creation, strategic thinking, and positioning
• Market research, innovation, and business model design
• The 4Ps of marketing, segmentation, targeting, and branding
• Organizational behavior, teamwork, and leadership
• Accounting, finance, and legal for early-stage ventures
• Sales, persuasion, and behavioral decision-making
• Pitching, scaling, and storytelling

Guest lectures from real entrepreneurs will be brought in and the work will be grounded in real-world cases and hands-on projects. No prior business experience is required.

This is the first of two complementary entrepreneurship courses (followed by TEP432) designed to help engineering students apply their problem-solving skills to the creation of ventures, products, and ideas that matter.